If You Love Your Content, Set it Free!
I’m sitting on my deck, the sun is out, I have a cup of tea resting on the broad arm of my adirondack chair. After a cheery wave to my neighbor, with my favored mobile device in hand, I am indulging...
View ArticleContent Marketing: Just Sizzle, Flash, And Occasional Splash?
The use of the Internet as a platform for customer engagement is maturing within organizations; it is no longer the preserve of the technologically gifted. As the Internet has moved from a technical,...
View ArticleCare to Be Shared? 6 Questions to Ask Of Your Content
I recently came across an article on the Business2Community blog that discussed conformity versus creativity in content marketing. It’s worth a read, but buried in the article, I got introduced to a...
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Hello again to Persuasive Content
I’ve decided to resurrect the old URL and Persuasive Content moniker for this blog as I am intending to write more about content again. (As you may have noticed the last few years this URL simply...
View ArticleThe 4 P’s of your Content Marketing Strategy: People, People, People, People
I think we can agree that we’ve moved past the notion that organizations need to create content. Mention content marketing to a CMO in an organization large or small and you don’t need to put together...
View ArticleA Nine Discipline Content Strategy Maturity or Readiness Model
When working with our clients in helping to develop content strategies, I am often asked at some point during the initial discovery or assessment phase “how are we doing?”.Human nature dictates that...
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Workflow – The Unlikely Revolutionary in the Democratization of Content...
When organizations deploy content management systems, one of the business objectives that is often cited for the new system is to broaden the number of content authors. You’ll hear reference to...
View ArticleSo, What is Content Marketing? IDW asks Robert Rose
I admit it, I’m a fan of Robert Rose, I’ve had the pleasure of working with him and strongly recommend his book: Managing Content Marketing. I came across this video of Robert being interviewed at...
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